About Miavola
miavola is a German supplement business specializing in products for people with thyroid health problems. Founded by experienced marketing professionals who previously operated a marketing agency, the company has been serving the German market for two years and has grown to a team of 15 people.
The founders’ agency background provided them with extensive exposure to various business intelligence and tracking tools across multiple client accounts, giving them unique insight into the attribution software landscape before launching their own E-Commerce venture.
Challenges & Problems
Having worked extensively with various tracking tools through their agency, the founders understood the common limitations of most attribution platforms. They recognized that typical tracking tools offer one-size-fits-all solutions with limited customization options and basic support structures.
Most tracking tools in the same price segments they just have like one solution for everyone and basically like a live chat on their website and that’s it.
The team knew from experience that successful E-Commerce operations require flexible data solutions that can adapt to different team needs and business requirements, something most attribution tools fail to deliver effectively.
Solution with Adtribute
Through their agency work, they had direct experience with adtribute through an existing client. Based on this exposure to adtribute’s capabilities, the decision was straightforward.
One of our clients used adtribute already. So, we were in a pretty good position to compare different tracking tools, how they are on a daily basis. And for us, it was clear very fast that we will work with adtribute from day one after we founded our own E-Commerce brand.
The key differentiator was adtribute’s exceptional level of flexibility, allowing them to build customized dashboards and reports tailored to their specific needs. This flexibility was essential for a team with deep marketing expertise who understood exactly what they needed from their attribution platform.
The main impact, what makes adtribute different from other tools is the level of flexibility. Like in adtribute, what I really like as CMO, I can build dashboards and reports exactly how I want them.
Furthermore, Andreas highlights adtribute’s boutique-level customer support. Despite pricing comparable to other tools, adtribute delivers a premium service experience that feels tailor-made rather than mass-market.
I really like the customer support, we have a Slack channel with adtribute and they reply really really fast. Even though the pricing is similar to other comparable tools, the service feels like it’s very boutique. It feels like a tailor-made solution with very quick answers, very detailed answers. You can do Google meets with the guys from adtribute anytime you have a problem. So, I think this kind of service you don’t get from other tracking tools that are more for the masses.
Outcome & Results
The implementation has achieved company-wide adoption across all departments at miavola, not just marketing. The platform’s flexibility allows different teams to access customized dashboards suited to their specific needs and responsibilities.
Not only I am using adtribute in our daily business, but pretty much everyone in our team… I can basically supply different parts of the team with different dashboards and different reportings.
The impact extends beyond traditional marketing attribution, with teams using adtribute for diverse business functions including demand planning, demonstrating the platform’s versatility as a comprehensive business intelligence solution.
Even people who are not in marketing, like for example, we do our demand planning with adtribute as well. So, people outside of the marketing team also have access to certain dashboards in adtribute.
The result is significantly improved organizational clarity, with each team member having access to exactly the data they need in the format that works best for their role. The founders are so confident in their choice that they plan to continue with adtribute regardless of future growth.
The thing that got better is I feel like there’s more clarity inside the team… Even if we grow 10x, I think we will not change the software because I don’t see any other software doing a better job.
