About Momento
Momento is a German acoustic panels brand and manufacturer operating at significant scale, processing approximately 130,000 orders annually with a team of 90 employees. Their high-AOV products and multi-channel strategy create complex customer journeys that demand sophisticated tracking, attribution and business intelligence. When CMO Nico Heilborn took over marketing in late 2023, he implemented adtribute to establish the data foundation needed for future growth.
Challenges & Problems
When Nico joined as CMO, Momento was struggling with fundamental data visibility issues. The company relied primarily on platform attribution without any comprehensive business intelligence metrics, leaving them without a complete picture of their marketing performance.
We were mostly doing platform attribution and everything, no BI metrics, just… Not guessing, but yeah, not having the whole truth in one point at least.
The attribution landscape was chaotic, with each platform providing different numbers and no way to reconcile the data into a coherent view. This created multiple critical problems for the business.
Problems usually are you don’t know what are you spending exactly without going into all the different accounts. Attribution is a complete mess because every platform says something and you don’t even know the whole picture.
Without unified data, the marketing team couldn’t make confident decisions about budget allocation, campaign optimization, or strategic planning. They lacked visibility and insight into their cross-channel marketing performance.
Solution with adtribute
Momento was in the process of implementing another tool when Nico started as CMO but he ultimately decided to onboard adtribute as he recognized the platform’s potential to transform their data strategy. From day one, he made adtribute the central hub of his marketing operations.
From the beginning, from when I actually took over marketing, I was completely focused on adtribute. Basically I was living inside adtribute for half a day.
What sets adtribute apart for Momento is the platform’s exceptional flexibility and the responsive support team. Nico constantly requests new reports and custom reports and metrics to meet the company’s evolving needs.
I constantly ask for new reports and other reports and can you do this and that and this is a huge help. Yeah, if I wouldn’t have that, then I would definitely miss that because there’s just some things I want to analyze, but I can’t, I’m just not capable of doing it or getting the data.
The adtribute team’s expertise and willingness to create custom solutions has become invaluable for Momento. Beside Nico there are over 20 Users invited to the over 40 Custom Reports, serving employees as well as external marketing agencies for different channels.
Outcome & Results
The transformation has been comprehensive, affecting virtually every aspect of Momento’s marketing operations. All KPIs have improved significantly since implementing adtribute.
What has changed since using adtribute? Everything basically… all KPIs changed obviously and they were all getting better.
Most importantly, Momento now operates with complete confidence in their data and decision-making processes. The days of guessing and operating without the full picture are over.
Different and better is we actually know what we’re doing now. We see stuff, we test stuff, we see a change. If we don’t see a change, we ask why, we ask the adtribute team, which is usually a very good help.
The platform has become so integral to Momento’s operations that Nico considers it irreplaceable. The combination of comprehensive attribution, business intelligence capabilities, and exceptional support has created a solution perfectly tailored to their business needs.
This is something I really love about adtribute. And this is the main reason I won’t change for, yeah, I won’t change (for another solution) basically.
adtribute now serves as both Momento’s attribution solution and comprehensive business intelligence platform. With 130,000 orders in 2025, they have seen order growth of 467% since the implementation two years ago and are set to scale further with adtribute as their E-Commerce Data Analytics Software.
