Data Infrastructure

Track Users & Unify Marketing Data with Unparalleled Accuracy

Leverage adtribute’s True 1st-party Tracking to collect user data with unparalleled accuracy, combine it with all of your existing data, and build your custom data solution on top of it. No coding, No effort - we handle everything for you.

How adtribute's Data Infrastructure Works

Unparalleled Accuracy

Inaccurate data is one of the largest problems online marketers face today. This is why giving you the highest-level of data accuracy is our #1 priority.

Bypass IOS, Ad Blockers and Browser Regulation
Track 100% of User Sessions
Complex Cross-Device Journeys
Bullet-proof Governance

Fully-Integrated

adtribute lets you import and export all of your marketing-relevant data. Getting rid of your siloed data solutions and making adoption for your team easy.

Integrate All Data Points
Add Fixed & Variable Cost Structures
Automatically Export Data
Well-designed API

Infinitely Customizable

Cookie-cutter data solutions just don’t cut it. adtribute’s infinite customizability solves all of your specific data needs. Easy & fast to configure.

Configure Conversion Events
Create Your Data Segments
Create Your KPIs
Custom Dashboards & Dashboard Templates

Scale & Future-Proof

Designed to withstand the changing needs of fast-growing companies and evolving data regulation requirements. You can’t outgrow adtribute's data infrastructure.

100% GDPR (DSGVO) Compliant
True 1st-party Tracking
Quickly-Adaptable
You Own the Data

Features Turning Your Strong Data Into Better Outcomes.

Deeply Understand User Journeys

In-depth Attribution Reports

Ad-Level Profitability & LTVs

Fully-Custom Attribution Models

Ad-Level View-Through Conversion-Impact

Near Real-Time Data

Stay On-Top Of Your Business

Increase Acquisition Efficiency

Maximize Retention

Build Your Own Dashboards

Infinite Dimensions

Power Your Existing BI

Send Data to Ad Platforms

Share Audiences with Ad Platforms

Show Attribution Data in Ad Managers

Share Audiences with CRMs

Evaluate A/B Testing Data

Sync Data to Sheets

Integrations

Our case studies

View All Studies

Custom Dashboards That Enable Every Department

The thyroid supplement company founded by experienced agency professionals, chose adtribute from day one based on their prior client exposure to various tracking tools. The platform's exceptional flexibility and boutique-level customer support enabled company-wide adoption across all departments with customized dashboards for everything from marketing attribution to P&L and demand planning.

From Tool Hopping to Reliable Data & 100% Team Adoption

Health Routine, a multiple eight-figure health products company, tested every major attribution tool but found them too rigid for their complex operations and lacking in data quality. After implementing adtribute, they achieved 100% adoption across all marketing sub-teams through accurate tracking, customized attribution models and reports tailored to each department's specific needs.

Reliable Tracking & Attribution Lowers CAC by 25%

The skincare brand struggled with unreliable Meta attribution data as they rapidly scaled to mid seven figures, making it difficult to optimize their complex campaign structure across multiple products. After implementing adtribute in December 2024, they gained visibility into New Customer ROAS and achieved a 20-25% reduction in customer acquisition costs within the first few months.

Doubling Revenue after solving Tracking Issues

The supplement brand faced tracking challenges that left them unable to measure cross-channel marketing performance effectively. After implementing adtribute's analytics platform in 2024, they discovered their customer acquisition costs were lower than expected and gained unified visibility across all channels. This improved attribution and their custom reports & metrics enabled them to scale and nearly double their revenue in 2024.

View All Cases

Customer testimonials

Our clients’ thoughts in a few words.

Johannes Kliesch
Founder at SNOCKS

"If you're making 8 figures and haven't yet thought about your own attribution model, get in touch with adtribute.io. Best-in-class data foundation: Data is collected in a 1st-party context rather than 3rd-party, making it unaffected by ad blockers and browser restrictions."

Felix Kleine
Co-Founder at Health Routine

"We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute."

Etienne Espenner
CEO at Purelei

“adtribute has helped us tremendously in gaining a clear overview of our spending - improving the profitability of our marketing. Their service is always first class and you can completely rely on them. Starting over, I would enthusiastically pick adtribute again.”

Oliver Crockett
Senior Marketing Lead at Passion.io

"The attribution system that the team at adtribute have built not only gives us more reliable and accurate tracking than out-of-the-box solutions - The customization they offer has enabled entirely new ways of understanding the buying journey of our customers."

Alexander Pelz
Co-Founder at Rosental

"adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability."

Andreas Himmelbauer
Co-Founder at miavola

"Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers."

Daniel Singh
Head of Marketing at Iron Brothers

"The main strength of adtribute is that you can customize everything togetger with their support and build a tracking tool tailor-made for your brand. That is one thing I did not see at any tracking tool before."

Roman Nasarian
Founder at Creato Linkup

"You're not stuck with cookie-cutter dashboards – you can tweak attribution models, adjust visualizations, and basically make it work the way you need it to."

Janos Bluhm
Co-Founder & CMO at O.C. Hairsystems

"Great service and support in terms of speed and quality. The software itself is very flexible and can be customized precisely to our needs, even with a more complex sales funnel across multiple business segments."

Marven Henncker
Founder & CEO at abscale

"Our primary use case is the Integration of A/B testing data from tools like Ablyft into adtribute’s attribution system. Especially for tracking different customer segments this is crucial as most of the testing tools don’t offer a good system for that."

Elliot Walker
Performance Marketer at Perspective.co

“Very good tracking, but more importantly excellent customer support. Whenever I have something specific that I need implementing, the team responds very quickly, and with great detail.”

Felix Morsbach
Co-Founder at 305 Care

"We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us."

Elli Panteliadou
Head of Performance at Beilmann Marketing

"We’ve been using adtribute at Beilmann Marketing for several of our D2C clients for quite some time now. The tool is intuitive and highly customizable - we especially love how easy it is to build tailored reports for each client. The insights are reliable and make performance analysis much easier."

Lisa Eiberger
CRM Specialist at Passion.io

"I love the level of detail when it comes to attribution and the outstanding customer support. The Adtribute team is very quick to respond and supportive when it comes to custom reports & solutions."

Walter avatar
Walter Klaschka
Head of Partnerships at Onno Plus

“While some tools might look flashier or offer fancier interfaces, adtribute stands out for its reliability, accuracy, and, most importantly, the personal touch.”

Maximilian Huber
Co-Founder at Pukka Berlin

"adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!"

Maximilian Huber
Co-Founder at Pukka Berlin

"adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!"

Felix Morsbach
Co-Founder at 305 Care

"We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us."

Felix Kleine
Co-Founder at Health Routine

"We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute."

Roman Nasarian
Founder at Creato Linkup

"You're not stuck with cookie-cutter dashboards – you can tweak attribution models, adjust visualizations, and basically make it work the way you need it to."

Janos Bluhm
Co-Founder & CMO at O.C. Hairsystems

"Great service and support in terms of speed and quality. The software itself is very flexible and can be customized precisely to our needs, even with a more complex sales funnel across multiple business segments."

Andreas Himmelbauer
Co-Founder at miavola

"Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers."

Lisa Eiberger
CRM Specialist at Passion.io

"I love the level of detail when it comes to attribution and the outstanding customer support. The Adtribute team is very quick to respond and supportive when it comes to custom reports & solutions."

Elli Panteliadou
Head of Performance at Beilmann Marketing

"We’ve been using adtribute at Beilmann Marketing for several of our D2C clients for quite some time now. The tool is intuitive and highly customizable - we especially love how easy it is to build tailored reports for each client. The insights are reliable and make performance analysis much easier."

Marven Henncker
Founder & CEO at abscale

"Our primary use case is the Integration of A/B testing data from tools like Ablyft into adtribute’s attribution system. Especially for tracking different customer segments this is crucial as most of the testing tools don’t offer a good system for that."

Johannes Kliesch
Founder at SNOCKS

"If you're making 8 figures and haven't yet thought about your own attribution model, get in touch with adtribute.io. Best-in-class data foundation: Data is collected in a 1st-party context rather than 3rd-party, making it unaffected by ad blockers and browser restrictions."

Daniel Singh
Head of Marketing at Iron Brothers

"The main strength of adtribute is that you can customize everything togetger with their support and build a tracking tool tailor-made for your brand. That is one thing I did not see at any tracking tool before."

Alexander Pelz
Co-Founder at Rosental

"adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability."

Oliver Crockett
Senior Marketing Lead at Passion.io

"The attribution system that the team at adtribute have built not only gives us more reliable and accurate tracking than out-of-the-box solutions - The customization they offer has enabled entirely new ways of understanding the buying journey of our customers."

Etienne Espenner
CEO at Purelei

“adtribute has helped us tremendously in gaining a clear overview of our spending - improving the profitability of our marketing. Their service is always first class and you can completely rely on them. Starting over, I would enthusiastically pick adtribute again.”

Elliot Walker
Performance Marketer at Perspective.co

“Very good tracking, but more importantly excellent customer support. Whenever I have something specific that I need implementing, the team responds very quickly, and with great detail.”

Walter avatar
Walter Klaschka
Head of Partnerships at Onno Plus

“While some tools might look flashier or offer fancier interfaces, adtribute stands out for its reliability, accuracy, and, most importantly, the personal touch.”

Frequently Asked Questions

What makes adtribute special?

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Learn how industry-leading companies generate better outcomes with adtribute data. Discover how we can help you achieve the same.